On Twitter, I saw Jane McGonigal share this link.
http://gac.sagepub.com/content/11/1-2/130.full.pdf+html?ijkey=UVqkXf1aWox3g&keytype=ref&siteid=spgac&utm_source=SAGE_social&hootPostID=c38d2af164b594ab05e4e8d1f699a5e1
This study shows (partially) why this blog exists.
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