One of my daughter's favourite areas on the Webkinz website was the listing of all the various Webkinz you could buy. She's a collector at heart, albeit a choosy one. (For instance, her current obsession with obtaining Monster High dolls only applies to the main line, not the "same dolls in different scenarios" like the prom line or sleepover line.) She really liked the Fire Fawn. We refused to buy it because it was an online only item - we didn't mind buying the toys that came with the codes to activate online because even when she might eventually stop playing Webkinz, at least she'd have the toy. (This is what spurred my husband to commission a drawing done of his World of Warcraft character Jherith, at the height of his power, and paid for a physical copy of it, so he'd have some physical token to remind him of his time with the game.) She understood and agreed with our position but still drew this advertisement.