Webkinz was aggressive and relentless in their marketing. It's true that, up until relatively recently, they did not allow any other advertising on their site; however, when it came to advertising their own product, they did it overtly and covertly in as many ways as they could. The opening page was a "newspaper" but it only covered Webkinz-related news, like new toys available. We talked about this with our kids. I don't know how much they understood or retained. This drawing may suggest that those discussions on how Webkinz tries to get us to spend more money may have fallen on deaf ears.
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